Best Cadbury Marketing Campaigns

Over the last few decades, Cadbury has strongly rooted itself into the minds and hearts of many Indians through its product innovations, expansions and campaigns. For example, going back to the 1990s Cadbury came up with the ‘Real Taste of Life’ Cadbury campaign. All those gen Z people who have been following Cadbury since their childhood will never forget the joyous images of a spirited young woman, chocolate bar in hand, dancing on a cricket pitch. With time, Cadbury has strategically captured different occasions such as Diwali, Friendship Day, Valentine’s Day with its brilliant advertising campaigns like ‘ 'Shubh Aarambh’ and ‘Kuch Meetha Ho Jaaye’.Cadbury has created several occasions and represented a plethora of emotions for the Indian. It has revolutionized the way Indians perceived chocolate to be a go to sweet for happy moments rather than just a post dinner treat. With every campaign, Cadbury has embedded a mark in our heart so let’s have a look at some of Cadbury’s best marketing campaigns -

Cadbury Diwali Campaign #BadiFamilyBadiDiwali

In October 2019, Cadbury came out with its #BadiFamilyBadiDiwali campaign with the main idea of bringing families together. Cadbury Celebrations added a sparkle of happiness to your festive moment with the launch of its latest campaign #BadiFamilyBadiDiwali. The campaign highlights the distinctions of the Indian culture and tradition and throws lights on the joy of celebrating festivals with your family to create memories that one will remember for lifetime.

The Cadbury Diwali television commercial features a man who is seen cribbing to his wife about none of the his family members wishing him a joyful Diwali on the auspicious day of Diwali, but the ad ends up on a good note where-in all his family members surprise him by turning up to his house with a pack of Cadbury to celebrate Diwali together with the whole family. The advertisement beautifully portrays the joy of celebrating festivals with our loved ones.

As part of the Cadbury’s social media campaign, the brand urged people to share portraits of some of their special moments spent with their families on social media with the hashtag #BadiFamilyBadiDiwali and stand a chance of it being featured as an advertisement.

Cadbury Valentine’s Day Special #PopYourHeart

It's that time of the year again, couples gaze excitement into each other's eyes, giving each other cheesy, sugary nicknames and indulging themselves in the Air of love. Yes, indeed it’s the valentine’s day and this Valentine's day, Cadbury Dairy Milk Silk wants you to pop your heart out... literally with its special edition dairy milk silk chocolate bar which has a heart in the centre which can be popped and given to your loved ones which urges its consumers to not hold back from expressing their love this Valentine’s Day.

Cadbury has strengthened its existing ‘Pop Your Heart Out with Silk’ campaign by launching a new heart-warming digital film, ‘Cadbury Silk Unsaid Stories’ .The TVC features a meet-up where the people are shown narrating their love stories, talking about how their hesitation affected their love life. They receive a bar of the Cadbury Dairy Milk Silk Pop Your Heart Out, nudging them to set aside their hesitation and simply say it with Silk.

To level-up the heart-pop campaign and support the digital film, Cadbury devoted a 360-degree integrated marketing campaign which included TV commercials, high impact outdoor activation, on ground, digital and in-store promotions.

Cadbury friendship-themed campaign #BadhtiDostiKeNaam

Cadbury prides itself in being a brand that values bonds and spreads joy while building relations and has precisely portrayed the same with this campaign that features a Saas and Bahu bonding over a bar of Cadbury dairy milk chocolate.

The ad starts with band, baaja and baarat and shows a Saas and her Bahu watching it from the balcony both remain mute due to poor relation between them but later we can see them sharing a bar of dairy milk after which they both go on and join the baarat and start dancing on the song “saath samundar par”

Cadbury twisted its marketing proposition a bit by extending its tagline from “kuch meetha ho jaaye” to “badhti dosti ke naam kuch meetha ho jaaye”. This Cadbury campaign was one of its most unique campaign ever.

Cadbury “Shubh Aarambh” campaign

This campaign was based on the insight of the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a good outcome.

One of the tvc demonstrates a prospective mother searching for approaches to break the updates on her pregnancy to her better half. She thinks about a few alternatives and chooses revealing to him that she wants to eat something salty. Her husband responds to that by getting her a Dairy Milk - and inquires as to whether they could initially eat something sweet. The voiceover then clarifies 'another life's start should begin with something sweet'.

Another tvc begins with a young girl waiting at a bus station enjoying a bar of Dairy Milk, as a little fellow comes up to her and asks her for a piece of the chocolate. Surprised, the young lady inquires as to whether she knows him, to which he shakes his head in negation. Then the girl asks the boy for the reason for her to share the dairy milk. To which the boy replies that his mom tild to him that before beginning anything good, it is a must to have something sweet, so that the outcome is favourable. The girl ponders over this and reluctantly gives him a piece of her chocolate. She then asks him what auspicious work he was planning to do. To this, the boy sweetly tells her that he was thinking of dropping her back home. The girl looks at him, amazed; the boy smiles at her, and she starts to blush. The voiceover then states, “Shubh Aarambh, Kuch Meetha Ho Jaye.”

To boost this campaign on social media Cadbury used 360-degree marketing like radio, print, digital and outdoor.