Myntra Marketing Campaigns

What you wear often defines how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language; it is an expression the world identifies you with and what better than Myntra to express yourself. The E-commerce site has stunned everyone with the level of success it has achieved in the past few years to become the best Fashion e-commerce site. Myntra with its marketing campaigns has been second to none all this while and justifies the reason for its success.Looking at its promotion strategy, Myntra never left out any platform for its prosperity. A perfect strategy has been knitted every time by them in social network marketing. They focused their marketing on Facebook, YouTube, and Twitter but was not made rigorous to disturb the users. Let’s look at some of Myntra’s marketing campaign to understand how it actually operates -

‘Go Myntra-la-la’ campaign

Myntra’s 'Go Myntra-la-la' campaign brings alive the delightful experience of looking for fashion on the brand's platform. The campaign’s main ad film features India’s finest cricketer Virat Kohli and leading Bollywood actress Anushka Sharma. They signify the confident, successful and youthful India of today and therefore are the perfect choice as ambassador for representing Myntra. The ad uses a musical anthem for Myntra which symbolizes the delight of shopping on Myntra and the music is adapted from La Vern Baker's popular melody Tra – la – la.

The campaign was based on Myntra’s vision to offer a shopping experience like ever before with hi-tech features that go beyond the act of adding items to a cart by delivering the joy of discovery, inspiration, experimentation and social experience. The story strings together different highlights and recommendations like Visual Search-that permits clients to click an image of any product and quest for it on the Myntra stage; class stores like Sneaker Store that takes into account pertinent classification curation; Try and Buy-which empowers clients to truly evaluate numerous garments from the solace of their home before making the last buy; customized stores for a progressively included shopping experience; lastly Myntra Insider-the brand's faithfulness program.

The TVC is set to be aired across all leading national and regional channels, including entertainment and sports. Myntra’s digital campaign will also be promoted across various social, OOH and print mediums.

Myntra’s Campaign - ‘BeUnskippable’

Myntra recently announced the launch of its new campaign #BeUnskippable, another brand campaign that features its role as a style master for its clients. The positioning is based on Myntra being the facilitator for individuals to establish a connection with fashion. It urges everybody to 'Style up, move up', so as to take on an extremely serious world that offers just a couple of moments to get notice or risk being 'skipped'.

As per the organization, the #BeUnskippable campaign is planned for making the brand stride further, into the domain of helping individuals outline their own achievement in expert and social conditions, as their style master. The idea has been caught and rendered through two 30 second promotion films, directed at people individually. The story of the campaign depicts fashion as the simplest methods for making an impression, without the individual saying a word, or risk being unnoticed or skipped, as most other typical things around us – and who other than Myntra for that clear edge.

Myntra’s tvc takes watchers through standard social settings, for example, a metro station, a bistro, a music show, a café and a gathering of youthful businesspeople, with the hero's appearance or nearness getting noticed for their style, the organization included.

Myntra’s digital campaign #LoyaltyIsRoyalty to promote its loyalty programme ‘Myntra Insider’

The campaign offers a large group of exciting advantages across fashion and lifestyle, from Myntra merchants and lifestyle partners. Myntra Insider campaign was first-of-its kind in the nation, the program is a comprehensive bundle, intended to enhance engagement with its clients to drive tenacity on the platform. This open-to-all program permitted Myntra to democratize fashion for each customer through special rewards.

The Myntra Insider program depends on three pillars - it rewards for purchases, for example, sharing feedback, and wish listing. It offers a large number of exciting perks across design and lifestyle, with offers from venders on Myntra and lifestyle partners for example, Zomato, Tata Sky, Big Basket, PhonePe, BookMyShow, EROS NOW, Zoom Car and Gaana, among others. All Insiders will have the option to profit exceptional benefits, for example, early access to deals, need client service, unique birthday offers and more, depending upon their Insider level. In view of their degree of fandom. clients are arranged to be either, Insider, Select, Elite or Icon, with each level contribution more prominent advantages and benefits over the previous. The program will likewise offer interesting encounters to its clients, for example, a session by a beautician, displaying on Myntra content/stage and co-making structures and styles for Myntra.

Myntra therefore launched a campaign #LoyaltyIsRoyalty to promote its insider program. The feature of the campaign is a 45 second film featuring Rhea Chakraborty, exhibiting the different aspects of the program by laying out the advantages coming up for a Myntra Insider. It effortlessly catches the essence of the unique advantages by chronicling the good times of a young lady, charmed by Myntra's most recent loyalty proposition.